Culture is not a poster on the breakroom wall. It is the difference between a fleet that thrives and one that barely survives and Brian Fielkow has spent a career proving exactly that. In this episode of the Liquid Trucking Podcast, we welcome author, speaker, and former CEO of JetCo Delivery in Houston, Brian Fielkow, for one of the most genuinely informative conversations this podcast has ever hosted. Brian walks us through the core principles behind his book Making Safety Happen: The Roadmap to a Safe, Productive and Profitable Business, and shares the real strategies fleet owners, safety managers, and drivers can use to build and maintain a workplace culture that keeps everyone accountable, engaged, and safe. This is a person who has forgotten more about trucking culture and safety than most people in this industry will ever know and that is not an exaggeration. If you own a fleet, manage drivers, work in safety compliance, or simply want to understand why culture matters more than any policy manual ever written, this episode delivers. New episodes every Wednesday at podcast.liquidtrucking.com. Share this one with every leader in your organization.
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